12 Benefits of Content Management Systems (CMS Software)


It is imperative for any company in today's world economy to have vibrant, dynamic online presence. But the details of creating and maintaining a web site can often be an overwhelming task for many business owners. However, a web Content Management System (CMS) can make the process surprisingly simple. Here are the top 12 reasons why you need website content management software for your business.





INSTALLATION SPEED

Not too many years ago, getting a website up and running was extremely time consuming. Professional site creators would have implementation times of six month to a year, and that was just for basic designs. Today, a CMS can get your site online in a matter of days, or even hours.

COST

Probably the most important reason for utilizing a web content management system is the cost. For example, because all of the updates are handled in-house, you don't have to pay high consultant fees to maintain your site. Additionally, though some can be expensive to implement, many of the CMS options are free software management tools distributed under the open-source licensing rules.

PERSONNEL

Adding to the savings, you no longer need to employ a highly trained (and expensive) professional programmer to run your site. Most CMS solutions can be administered by personnel quickly trained on the website management software . At most, you may have to hire a consultant to install the system, but even this is often unnecessary.


TRANSFERABILITY

Most companies change hosting providers once every three-to-five years. This means that it's crucial that you can easily transfer your information if and when you decide to move. Most content management systems have software management tools like an easy “export” option, making it simple to change hosting providers, or even website management software options.

SUPPORT

There are two fundamental options when selecting a CMS: proprietary website management software or open source website content management software such as Joomla or Drupal. Whichever you choose, almost all have excellent support for any problems you may encounter. In particular, the open-source options have large user communities that are active in forums, which means that almost any problem you encounter has been addressed by someone.

PRE-PROGRAMMED APPLICATIONS

At the core, a CMS is simply a way to update your website without coding. However, the more popular options do much more. For example, photo gallery and forum software tools are so common as to be almost a standard. The newer content management systems even incorporate other internet software tools like a document management system. A document management system allows users to share important business documents easily across your intranet, which allows group members to update the documents without needing to email new versions to every member.

SECURITY

Security is a serious concern for any website host. A content management system automatically keeps careful records of when pages are updated, and who is updating them, allowing you to keep track of any unauthorized changes. The open-source software management solutions in particular benefit from having a large user base, so that hundred or even thousands of users are looking for bugs and security holes for each system, ensuring that any problems are quickly addressed.

EASILY UPDATE THE LOOK OF YOUR SITE

Nearly all CMS solutions use a split structure, which means that the the design and feel of the site are stored in a separate location from the information. It is like a shell that is the same for most of your pages, and then the different content is pulled in and placed on the shell framework. This can save countless hours when it is time to update the look of your site, particularly if you have a large site with hundred of pages. You can simply change the look one time, and it is automatically changed site-wide.

SIMPLE EXPANSION

Website content management software is designed to be expandable as your company grows. In other words, if you double your sales volume, you don't have to redesign your entire online store, but only update the information in the database. Additionally, most desktop software is more expensive to update to “enterprise” editions than Internet software web content management solutions.

DATABASE STORAGE

Because the site's information is stored in a database, it is accessible to edit from any location. Conversely, a traditional site requires each editor to have a copy of desktop software, such as Dreamweaver or Frontpage. Editing on the web using Internet software is also substantially less expensive than purchasing multiple site licenses for desktop software for everyone in your office.

USER RIGHTS MANAGEMENT

In a traditional website structure, a single user name was used for an entire site. So, if a user needed rights to one page, they had access to all the other pages. The only way to restrict access was to separate all the documents and webpages into separate directories. However, web content management systems can assign different rights to each page; in other words, a user or department can have access to edit only certain pages. This is particularly helpful for a document management system, wherein only certain users should have editing permissions, but all users need to view the documents. Most solutions also offer options for “super users” that have access to any and all pages, regardless of where they are on the server.

SEO HELP

One of the most perplexing aspects of today's online community is Search Engine Optimization, or SEO. Everybody wants to know the secret to being the first one or two hits on Google or other major search engines. Content management systems can substantially improve your positioning by dynamically generating search-engine friendly code like meta tags. Additionally, many search engines rate sites higher when they are regularly updated. Because CMS sites are so easy to maintain, they usually have a much higher percentage of new content compared to traditional static sites.